Wine is an embodiment of beauty, but let’s be honest – it’s just a drink at the end of the day, and not something that should intimidate anyone. Wine is a tradition that has been passed down for many generations and everyone should know more about their favourite drink. And it holds true for the other spirits like whisky or beer or rum or gin too.

At The Perfect Pour we don’t just love wine and spirits, we’re enthusiastic about it and we can’t wait to tell you more about why you should be sipping more of your preferred potion. And enjoy it without a pretence.

With high-quality content enhanced by stunning, yet, comprehensible visuals and graphics, The Perfect Pour is a fun and convivial platform. Together we’ll discover the WHYs and HOWs and demystify the overwhelming world of wines and spirits, learn from each other’s successes and errors to make sure that we make a better choice with every sip we take. And eventually shape a new and growing generation of wine and spirit enthusiasts with the help of few friends.

Welcome to The Perfect Pour and say ‘Cheers’ for a joyful ride to the world of wines and spirits.


Hi, I’m Vaniitha!


Back in 2010, it dawned on me that I am passionate about wine and spirits and had to do something about it!

A favourite thing to do at the bar table was sniffing, swirling and sipping my Chardonnay and Merlot and discussing the finer nuances of the tipple. But I didn’t know my love for wine stemmed from passion for the grape drink. Professionally, life was ‘sorted’ as marketing leader in a variety of roles at top-notch global organisations like Flipkart, Ogilvy & Mather, Mahindra Satyam and Adecco India. While I enjoyed the twelve-year- long thrilling ride in the corporate sector, a tiny voice in the back of my head kept egging me to pursue what truly excited me. With the new-discovered love for wines and spirits, I knew where to look. Alongside my professional responsibilities, I decided to plunge into the world of wines and spirits to comprehend alcobevs in a way that would be a fulfilling and enriching experience for me and, in turn, others. After a thorough research on the best places to acquaint and study about Wines, Spirits & Luxury, I studied luxury brand management at ESSEC Business School, Paris and pursued intensive wine & spirits programs at the prestigious Wine and Spirit Education Trust in London.

By the end of the overwhelming learning experiences, I felt book-smart. Yet, there was a need and desire to harmonize the classroom knowledge with the real world practices. That pushed me to travel to the heavens of Wines and Spirits – France, Italy, Spain, Austria, USA, Hungary, etc. to enhance my palate and enlighten me further. During my trip I visited big and small wineries, vineyards and met old and new winemakers and producers, and returned with sensory revelation of a lifetime! Confident and sure-footed about my understanding of Wines, Spirits and Good Things of life, I bid adieu to my job as a Director (Marketing & Communications) at Edifecs Inc, a US healthcare technology company. And here I am waking-up each morning thrilled to share my experiences and help shape the wine and spirits space, especially in India, through THE PERFECT POUR.

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